FARM
& RANCH
MARKETING
For additional farm and ranch marketing information call Agri Affiliates or fill out our request form.
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OUTLINE OF MARKETING SERVICES
I. Property and Seller:
- Research and analyze the property's capabilities and limitations, including: legal description, location, access, acreages, soils, water rights, buildings, fencing, equipment, livestock water, real estate taxes, and potential environmental hazards
- Identify, research and analyze recent sales comparable to the property
- Consider legal and financial factors of the property and the Seller, including lease status and methods to improve marketability of property
- Determine appropriate method of sale, either private treaty or auction
- Establish listing price and discuss probable selling price with the Seller, sign listing agreement and brokerage disclosure statement; assist on Seller disclosure statement
- Consider necessary surveys, easements, and title insurance
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II. Real Estate Sales Services:
- Prepare a detailed property brochure, including: all significant factors, plus maps, carrying capacities, equipment lists/serial numbers, personal property included versus excluded, special amenities, and price & terms of sale
- Implement an advertising campaign that considers mass mail, newspaper, radio and TV, install for sale signs on the property, and direct mail to previous contacts
- Market the property via contact with neighbors, Agri Affiliates' extensive Buyers lists, advertising contacts, and network with cooperating brokers
- Report to Seller, including presentation of Offers to Purchase and Counter Offers, merchandising progress, and special factors of the property
- Additional Brokerage Services include: pursue all inquiries, show the property and answer questions or objections, act as communication buffer with Buyers, as possible - determine qualifications of Buyers, coordinate all negotiations, prepare Purchase Agreements, control all sales funds, assist with obtaining surveys and title insurance, close the transaction
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III. Additional Auction Services:
- Analyze suitability of property to sell at auction, determine most favorable auction parcels, determine optimum method of auction procedure, obtain and provide auction site, create auction promotion material, provide auction staff for day of sale
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